(一) University Positioning, Development Features and Educational Goals

The National Taipei University of Business (NTUB), upholding the mission of advancing technical and vocational education, has leveraged the strengths of the School of Innovative Design and Management to integrate with the School of Management at the Taipei Campus. This collaboration aims to cultivate professionals who combine innovation with business and management expertise. NTUB is currently positioned as a “teaching-oriented university for business management and innovation practices” and is committed to the mission of “providing the best business education.” It has developed two major areas of specialization: “Business” and “Innovation.” The educational goals focus on nurturing both professional competence and moral character, with four core capabilities: practical skills, creativity and innovation, social responsibility and self-management. Looking ahead, NTUB envisions evolving into a research-oriented university for business management and innovation applications, integrating academic research with practical teaching. Through strategies such as developing the university’s unique strengths, establishing industry-academe research centers, deepening the cultivation of entrepreneurship grounded in theory, and fostering international cooperation, the university aims to narrow the gap between knowledge and practice for students.

(二) Positioning and Key Features of the School of Innovative Design and Management

The School of Innovative Design and Management centers on the core values of humanistic care, innovative design, and knowledge integration. It emphasizes creativity and social concern, aiming to cultivate interdisciplinary talent in creative design and management. By integrating resources across departments and faculties, both within and beyond the university, and fostering mutual support and shared resources, the school strives to enhance the quality of teaching, research and administrative services. This effort aims to elevate the standard of creative design education in Taiwan while promoting internationalization and diversification. The school’s development direction includes areas such as digital creative value-added services, creative lifestyle design, integrated marketing, cultural and creative industries, leisure and cultural management and digital content. It seeks to nurture creative design professionals aligned with the needs of national development. At the undergraduate level, the curriculum is designed around student learning and career development. It emphasizes the integration and innovation of local resources, a global multicultural perspective, industry-academe collaboration, innovative thinking, integrated marketing and information application, and workplace ethics. The goal is to cultivate interdisciplinary talent in innovative design.

The school strengthens its educational features in humanistic care, innovative design, and knowledge integration to enhance Taiwan’s competitive edge in creative design. In alignment with NTUB’s medium- to long-term development plan and key cultivation projects, the school supports faculty, curriculum, and equipment to train diverse professionals in creativity and management, contributing to Taiwan’s creative industries. The School aspires to become a hub for integrated teaching and research in innovation and resource synergy. By consolidating resources across departments, the university and regional industries, it aims to serve as a collaborative platform for academe, government and industry. Through the integration and sharing of creative design resources, it seeks to enhance the value of industry-academia collaboration. In parallel, by aligning the School’s and its centers’ teaching and research resources - both physical and intellectual - it will drive forward industry partnerships and international exchanges, broadening students’ horizons and enhancing their global competitiveness.

(三) Positioning, Research Focus, and Distinctive Features of the Graduate Institute

The Institute of Creative Design and Management aligns with NTUB’s development vision by highlighting its teaching strengths in Business and Innovation. It integrates technology, design and management to enhance innovation and entrepreneurship through value-added design. The institute emphasizes integrating creative design with marketing management and focuses on both academic research and practical applications in creative design, innovation management and knowledge integration. It aims to cultivate students with the following core competencies:

(1) Knowledge integration and design thinking; (2) Digital marketing and brand management; and (3) Creativity development and entrepreneurship management. Its educational objective is to nurture interdisciplinary professionals capable of integrating creative design and business management. To align with the development trends and talent demands of Taiwan’s design industry, this graduate institute has formulated its development focus - based on its positioning - around three key areas: Creative Design, Innovative Management, and Knowledge Integration. The future development framework is outlined in Figure 1.

In addition, the institute will fully leverage existing domestic educational resources, establish strategic alliances, and pursue resource sharing in curriculum and teaching activities. It will also seek support from academic societies and associations in areas such as curriculum development, industry experts and internship opportunities to realize the integration of ‘’theory’’ and ‘’practice’’.

(四) Strong Correlation with the University’s Characteristics and Development Positioning

Founded in 1917, NTUB is Taiwan’s first commercial school. Over the past century, the university has upheld a philosophy of high-quality, pragmatic, and application-oriented education. With over 120,000 alumni, many of whom are respected business professionals, NTUB graduates have long served across Taiwan’s business, financial and governmental sectors, earning widespread praise. Currently positioned as a teaching-oriented university for business management and innovation practices, NTUB’s mission is to provide the best business education by focusing on Business and Innovation as its two areas of specialization. Looking forward, it aims to evolve into a research-oriented university for business management and innovation applications, integrating academic research and practical teaching, with strategic goals focused on international collaboration and industry-government-academia-research partnerships. The aim is to cultivate talent who can integrate theory with practice, carrying on NTUB’s legacy of excellence and providing top-tier education in business and innovation.

The Institute of Creative Design and Management aligns with NTUB’s development vision by integrating technology, design and management, and focusing on creative design, innovation management and knowledge integration. Its mission to cultivate high-level interdisciplinary talent in creative design and management reflects NTUB’s educational strengths in business and innovation education, and supporting the university’s vision of becoming a research-oriented university for business management and innovation applications. It also aligns with NTUB’s educational strategy of developing theoretically and practically grounded entrepreneurial talent. As such, the institute’s positioning and development priorities are closely aligned with the overall development goals of the university.